1 in 5 UK parents know a child who’s been blackmailed online

Our survey – which polled 2,558 UK parents – also found that almost one in ten (9%) said that their own child had been blackmailed online.

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  • Despite this, two in five parents never speak to their children about the topic.
  • Barriers given for not talking about online blackmail with children include fears of overreacting or scaring a child (32%), their child's current mood or feelings (29%), and their child's reluctance to talk about sensitive topics (25%).
  • We’re releasing this data1 to remind parents that our Helpline is available for any concerns about a child.

Our research has found that one in five parents (21%) know a child who’s experienced online blackmail.

Online blackmail is when someone threatens to share things about a child online if the child doesn’t do what they demand.

Examples of online blackmail could involve third parties using intimate images or videos of a young person or information about their sexuality gained from private online conversations to threaten, coerce or exploit them.

Blackmailers often use private messaging platforms to communicate their threats to children and young people – sometimes actively moving conversations with children into these private spaces after starting them on more open platforms.

Online blackmail can have significant lasting consequences for young victims. It’s been linked to self-harm, eating disorders, suicidal feelings and, in the most devastating cases, resulted in suicide among children and young people.

Our survey also revealed that one in three parents felt that tech companies and the Government were failing in their duty to protect children from online blackmail. Instead, parents felt that charity organisations, schools and educators were doing much more to help prevent this harm.

Talking about the work tech companies do to prevent online blackmail, one parent said:

"They have no interest whatsoever. As long as they get their money from marketing, that’s good enough for them."

Rani Govender, policy manager at the NSPCC said:

"These findings show the scale of online blackmail that is taking place across the country, yet tech companies continue to fall short in their duty to protect children.

"With one in three parents saying that tech companies and the Government are failing to prevent young people from experiencing online blackmail, it's clear that urgent action is needed. Children deserve to be safe online, and that must be built into the very fabric of these platforms, not bolted on after harm has already been done.

"While we push for systematic change, it’s crucial that parents feel equipped to have these difficult conversations with their children. Knowing how to talk about online blackmail in an age-appropriate way and creating an environment where children feel safe to come forward without fear of judgement can make all the difference.”

5 tips for talking to children about online blackmail

Talk to children about online safety from a young age, using language and examples they can understand. Make these discussions part of regular conversations rather than a one-off ‘talk’.

Reassure your child that they can come to you with any concerns and without fear of punishment or having their devices taken away. Emphasise that if something goes wrong online, it's not their fault.

Instead of frightening children, help them understand what online blackmail might look like and what to do if they're approached. Use ‘what if’ questions to encourage them to think through situations.

Help children understand that once something is shared online, they lose control over it. Talk about the importance of keeping personal information and images private, and the risks of sharing with people they don't know well.

Make sure your child knows they can talk to you, another trusted adult, or organisations like Childline if they're worried. Explain that blocking, reporting and screenshotting evidence are important steps if they experience online blackmail.

Worried about a child?

You can contact the NSPCC Helpline by calling 0808 800 5000 or emailing help@NSPCC.org.uk

Find out more

Children can contact Childline on 0800 1111 or at  childline.org.uk. Young people can also access the Report Remove tool that removes indecent images and videos shared online.


References

  1. 1. The NSPCC worked with Savanta to conduct the survey. They surveyed 2,558 adults across the UK between 9 May and 2 June 2025, who consented to taking part in the survey. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).