We've appointed Tracey Pritchard to lead our fundraising efforts

Tracey will lead our new Engagement and Fundraising Directorate following an extensive and rigorous recruitment process.

Tracey Pritchard

She'll build on the work of her predecessor, interim Director of Income Generation Tim Hunter, to boost our efforts to grow our income and supporter base.

Tracey brings exceptional experience and a deep passion for engaging others in positive social impact. She began her career as a fundraiser and has since held senior roles focused on engagement and fundraising for a variety of causes.

These include serving as Executive Director of Engagement at Prostate Cancer UK and Director of Engagement at Friends of the Earth. She's also served as a trustee, giving her a broad perspective on the sector.

For the past four years, Tracey has been Director of Engagement and Income Generation at the RSPCA, where she led an integrated, audience-first approach to growing income and brand engagement, with customer experience at its heart.


Tracey said:

"It is a great honour to be joining the NSPCC team, driven by the singular belief that every childhood is worth fighting for. I have long admired the NSPCC for the trusted, unwavering support it offers every child and for being a leading influence in the fundraising sector for so many years.  

"With the safety of children being so critical, both now and into the future, connecting with the public and securing their support is vital. It is also increasingly difficult with the world feeling more challenging and complex. The NSPCC is uniquely positioned to win hearts and minds and has the internal passion, resilience, and expertise needed to drive successful engagement. I look forward to working with the team to harness this, inspiring the public to engage so we can deliver real impact for children on a national scale."

Welcoming Tracey’s appointment, NSPCC CEO Chris Sherwood said:

Chris Sherwood

"I am thrilled to welcome Tracey, whose reputation for building brands and public support precedes her, to our leadership team. I am confident that, bolstered by Tracey’s experience and expertise, the NSPCC can build a clear path to growth and achieve great things for children and young people for years to come.

"I would also like to extend my heartfelt thanks to Tim Hunter, who has provided outstanding leadership as Interim Director of Engagement and Fundraising during this transition."

Tracey will join our Executive Leadership Team in February 2026.