The difference we made in 2024-25
We have a 10-year strategy to stop child abuse and neglect, supported by three impact goals. The 2024/25 financial year was the fourth year of that strategy, and we're making good progress.
Impact goal 1: Everyone plays their part to prevent child abuse
We’ll make it easier for everyone to play their part and create a social safety net that prevents child abuse and neglect.
These are just some of our achievements in 2024/25.
NSPCC Helpline
Our Helpline provides adults with advice, guidance and support and can take action on their behalf if they have concerns about a child who is either being abused or who is at risk of abuse.
Our Helpline responded to almost 70,000 contacts last year. And 29% of those calls resulted in a referral or referral update.
Talk PANTS
More than 1.4 million parents had a conversation with their child, thanks to our Talk PANTS resources, which are available in multiple languages and in MAKATON.
Impact goal 2: Every child is safe online
Together, we can transform the online world, so it’s safe for every child to go online.
2024/25 data relating to this impact goal isn't available yet. In the meantime, please read about some of our achievements in 2023/24.
Online Safety Bill
We continued to campaign for an Online Safety Bill which meets our priority areas, including the creation of a user advocacy body for children and senior manager liability.
Our Young People’s Board for Change members handed in two letters they’d written to the Department for Digital, Culture, Media and Sport. Those letters, one written by the board and another signed by almost 40,000 of our supporters, called for an Online Safety Bill which listens to young people’s experiences of being online.
Report Remove tool
There were 283 reports made through the Report Remove tool, which in partnership with the Internet Watch Foundation enables young people to request removal of sexual images or videos of themselves online.
Campaigns and partnerships
In February 2023 we launched a new online wellbeing campaign, Positively online, supported by Jo Malone London. The campaign aimed to get parents talking to their children about online wellbeing and feeling more positive about using the internet.
The landing page had more than 21,000 visits and the quiz was visited more than 6,000 times.
We also joined forces with Vodafone, using our online safety expertise to an online resource for parents. The page was viewed 65,000 times in the first two weeks.
"Far too much pressure is put on young people from such a young age to keep themselves safe online. Too many children are exposed to content promoting self-harm and eating disorders. It's become a norm in our everyday lives.
"We need a Bill that's going to hold big tech firms accountable. Without it, young people are on their own. We've been on our own for so long online – and it’s not working."
Rachel, 15, Young People's Board for Change
Impact goal 3: Children feel safe, listened to and supported
We want more children to be able to speak out, so they feel safe, listened to and understood.
These are just some of our achievements in 2024/25.
Speak out Stay safe
This school programme helps children learn what abuse is, understand that they have the right to be safe, and know what to do if they’re ever worried or scared.
This year we reached more than 1.5 million children in over 6,000 schools.
Childline
Childline helps anyone under the age of 19 with any issue they’re going through and we know that it helps children feel less alone with their problems.
We provided over 160,000 counselling sessions through Childline, our 24-hour 365-days-a-year service. Those sessions were delivered by over 1,200 volunteers.
"Thank you so much for all the help and advice you gave me last year. The issues with my family are still a work in progress – however, there’s definitely been improvement and I feel so much more positive about things.
"Thank you again from the bottom of my heart! Hopefully, things just get better from here."
Girl*, 18
Even more ways we've made a difference
Read our Annual Report to discover more about the impact we’ve made in the past financial year, as well as more on our
- fundraising activities
- volunteering achievements
- organisational initiatives
- annual accounts.
Read our 2023/24 Annual Report
Our 2024/25 Annual Report will be available in October 2025.
How we'll continue to make a difference
Together, we can stop child abuse and neglect. Through the collective power of our staff, volunteers, supporters and partners, and our 100 years of experience, we'll move closer to achieving that goal.
Our three impact goals will help us do that. Each of our goals contributes something different. On their own they'll see us making significant and necessary changes for children. Together, they'll build on each other and have a huge impact on children’s lives.
Now you’ve read about our impact in 2024/25, will you help us be here for more children? Donate today, and together, we can stop child abuse and neglect.
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*This quote is based on real Childline service users but isn't necessarily a direct quote. Potentially identifying details have been changed to protect the identity of the child or young person involved.